Type does the heavy lifting
Before a visitor reads a word, they feel your typography. Cramped lines and timid headings say "amateur"; confident type says "trust me." Here are the rules we apply to every template.
1. One typeface for headings, one for body
Two families is plenty. A characterful display face for headings, a calm, readable face for body text. More than that and the page starts to feel like a ransom note.
2. Set a real type scale
Don't eyeball sizes. Pick a ratio and stick to it so every heading, subheading, and paragraph relates to the others. Consistency reads as craft.
3. Mind your line length
Aim for 60–75 characters per line for body text. Too wide and readers lose their place; too narrow and the rhythm breaks. This single change improves readability more than any font choice.
4. Give text room to breathe
Generous line height and section spacing make content feel effortless. White space isn't wasted space — it's what makes the words land.
5. Earn your emphasis
Bold and color are powerful precisely because they're rare. Emphasize one thing per section and it gets noticed. Emphasize everything and nothing does.