Price on value, not effort
Customers don't pay for the hours you spent — they pay for the outcome you deliver. A template that saves someone two weeks of design work is worth far more than the time it took you to make the tenth copy of it. Anchor your price to the time and money you save the buyer.
Use tiers to capture more buyers
A single price forces every customer into the same box. Three tiers let people self-select:
- Personal — one project, the essentials
- Professional — multiple projects, priority support
- Extended — client work and resale rights
Most buyers pick the middle option, which is exactly where you want your margin to sit.
Anchor high, sell the middle
List your most expensive tier first. It makes the middle option feel reasonable by comparison. This is the oldest trick in pricing, and it works because people judge value relative to what's nearby.
Test, then leave it alone
Pick a price, run it for a month, and watch conversion. Change one thing at a time. Constant fiddling teaches you nothing — patience and a single variable teach you everything.